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two protagonists conduct a relationship entirely over email before meeting each other. Online dating services generally require a prospective member to provide personal information, before they can search the service provider's database for other individuals using criteria they set, such as age range, gender and location. Problems Pay dating business model In an editorial post titled "Why you should never pay for online dating a founder of free dating site OkCupid criticized pay-dating as exploiting users and as "fundamentally broken and noting that "pay sites have a unique financial incentive. Many sites are broad-based, with members coming from a variety of backgrounds looking for different types of relationships.
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Some "free" online dating services offer free registrations and search but are not truly free, since they charge users to communicate. However, the service continues with picking out potential matches, the writer then sends introductory e-mails to the possible matches and continues messaging back and forth until they can confirm the date. Retrieved "The hottest trends in online dating". This causes a low response rate, which in turn encourages respondents to become desperate and formulaic, reducing their chances of meeting people. To avoid these potential problems, some users have advised using a virtual credit card number which is offered by several credit card companies. Some members have expressed complaints about the billing practices of certain dating sites. "Online dating assistants help the lonely and busy". In the UK, for example, Time Out London Dating The Times Encounters The Daily Telegraph Kindred Spirits all offer differently named portals to the same servicemeaning that a person who subscribes through more than one publication has unwittingly paid more than once for access. Casual dating sites are often geared more towards short term (potentially sexual) relationships. 21 The post analyzed the business model used for pay dating and noted that it gave rise to "strange incentives because the only way they don't make money is to show subscribers to other subscribers." (emphasis in original) Instead it creates an incentive to show. 31 Online introduction services In 2008 a variation of the online dating model emerged in the form of introduction sites, attracting a large number of users and significant investor interest. Many sites also require members specify themselves as "male" or "female complicating matters for transgendered as well as intersexed individuals.